We’re so excited to share that the third episode of The Floret Farm Journal is now available to watch! After months of preparation and planting, we dive into a new phase of work that’s more methodical, more focused, utterly consuming, and also really hot! In this episode, we focus on our breeding program as we…
More than ever, clients are asking for installations for their special events, weddings, baby showers, brand activations, corporate events and any other special moment they need a memorable floral. These special requests can create profitable opportunities and fresh eyes to any floral business. But installations can also be intimidating. From pitching, to pricing, to production,…
Ever since we announced our Floret Originals pre-order, we’ve been overwhelmed with so many excited emails, messages, and questions. Below you’ll find answers to some of the most common ones. If you have a question that is not answered here, be sure to leave it in the comments section below. What is a pre-order, and…
Texture is an element of design defined as the visual and tactile experience of an object, the intersection of how an object looks and feels. Think of texture descriptors such as waxy, spiky, ridged, silky, velvety, rough, smooth, coarse, and so on. All flowers have texture, whether they are smooth, like an anthurium, plump like…
We’re so excited to share that the second episode of The Floret Farm Journal is now available to watch! In June, summer spills across the farm, and the green promise that was May bursts into color. The month brings an abundance that feels almost overwhelming at times, and each morning I find new surprises as…
Today I’ve invited blogger extraordinaire, Rebecca Levinson, from Grasshopper to share her favorite floral blogs. Grasshopper is a company “built by entrepreneurs, for entrepreneurs.” They’re big fans of how florists in particular utilize blogging and social media to help their businesses grow. Read more about Rebecca’s favorite floral blogs below: Flowers are kind of a…
There are few things more thrilling than learning how to propagate roses from cuttings. Knowing how to multiply your favorite varieties and how to preserve treasured heirlooms is both exhilarating and addicting. Last year I took more than 1,500! We’ve just started to take rose cuttings here at the farm, and I thought you might…
It can become confusing for a florist to figure out how to share tips with staff when a single floral arrangement can pass through many hands: from the designer who arranges it, the assistant who rings it up, the owner who checks the final look and the driver who delivers it. Every staff member plays…
Have you ever paused at the sight of purple tulip and felt something magical in their bloom? You’re not alone. These vibrant, elegant flowers aren’t just a feast for the eyes – they’re full of meaning, charm, and versatility. If you are decorating your garden, planning an event, or looking for a bouquet, tulips could be…
What’s the ideal florist tip? When should you tip your local florist? Do you even need to? To tip or not to tip, that is the question. Tipping etiquette can be tricky, especially when it comes to your local florist. Often we’re torn between sticking to a budget and showing appreciation for a job well-done….