Customer service is the bedrock of any retail operation. Monty Pereira, from Watanabe Floral, gives his take on how guest service has made Watanabe one of the most successful flower shops in the country. At Watanabe Floral, Inc. in Honolulu, Hawaii, our Mission and Core Values provide the foundation for how we run our business. Serving…
What makes you special? How do begin the journey towards finding your florist niche so your flower shop stands out? Most importantly, what unique element do you contribute to your community? Kate Nolan, from Crow River Floral, shares how they distinguish themselves and be successful in the super-competitive floral world. “Finding your niche separates your…
AUTHORS NOTE: We have been truly humbled by all the love and support that we are seeing from our community in helping us stay in business during the Covid-19 pandemic. Although the article was written pre-Covid, the following is a true testimony that all the practices we had in place and the relationships we have built…
What’s the ideal florist tip? When should you tip your local florist? Do you even need to? To tip or not to tip, that is the question. Tipping etiquette can be tricky, especially when it comes to your local florist. Often we’re torn between sticking to a budget and showing appreciation for a job well-done….
It can become confusing for a florist to figure out how to share tips with staff when a single floral arrangement can pass through many hands: from the designer who arranges it, the assistant who rings it up, the owner who checks the final look and the driver who delivers it. Every staff member plays…
Today I’ve invited blogger extraordinaire, Rebecca Levinson, from Grasshopper to share her favorite floral blogs. Grasshopper is a company “built by entrepreneurs, for entrepreneurs.” They’re big fans of how florists in particular utilize blogging and social media to help their businesses grow. Read more about Rebecca’s favorite floral blogs below: Flowers are kind of a…
Texture is an element of design defined as the visual and tactile experience of an object, the intersection of how an object looks and feels. Think of texture descriptors such as waxy, spiky, ridged, silky, velvety, rough, smooth, coarse, and so on. All flowers have texture, whether they are smooth, like an anthurium, plump like…
More than ever, clients are asking for installations for their special events, weddings, baby showers, brand activations, corporate events and any other special moment they need a memorable floral. These special requests can create profitable opportunities and fresh eyes to any floral business. But installations can also be intimidating. From pitching, to pricing, to production,…
Between thriving, surviving, and embracing hibernation, fall flora is a cluster of color and tones. It’s also a thrilling and fulfilling time to design. There’s so much uniqueness to work with! In the mix of fall, embracing color harmonies can be an inspiring path to build compelling palettes outside of the traditional, red, yellow and…
Originally published on Alexandra Farms Blog! Spray roses are one of the most versatile flowers available! They add stunning depth, color, and interest to bouquets and centerpieces, but they can also confidently stand as a single stem in a bud vase, face crushing hug after hug in a boutonniere, delicately lay as hair flowers, and…